With the end of 2020 mercifully insight, graphic designers have begun making their predictions for what the world of graphic design might look like in the year to come. And judging by the latest infographic, there could be some surprises in store for 2021.
Hey there! it’s time for another trend roundup from Turomo Tec. Today we’re talking about graphic design trends
1# Organic Design
First up, Organic Design. All around the world, people have been saying ‘NO’ to single-use plastic and ‘YES’ to looking after the environment.
And this year, a commitment to sustainability has definitely found its way into graphic design.
This trend celebrates our precious planet and is all about organic textures, natural shapes, botanicals, and neutral colors. Evoking a sense of being immersed in nature, we predict that visuals inspired by Mother Earth will be one of the biggest design trends of 2021.
Neutral colors are an effective way to add an organic feel to your designs. Burnt orange, sky blue, and olive green immediately place us amid the great outdoors as the following design combines imagery, typography, freeform shapes, and curvy outlines to create eye-catching social media content.
“The global awareness towards sustainability has led to a huge shift in how we think about design,” says Eve Warren, designer at Robot Food. “And it’s now more than ever that big brands have to step up and lead the way. Consumers are more mindful of their social responsibility, and this extends to packaging design.”
More broadly, the concept is going to influence our design work across the board, predicts Shanti Sparrow, a graphic designer, illustrator, and Shillington New York lecturer. “Following a year of social distancing and isolation, I expect to see design embrace a more humanistic and organic tone,” she says. “This will include tasteful textures mimicking hand print techniques, grain, brush strokes, and organic shapes that connect the person behind the design with the person who views the design.”
It might not be a new trend, but with many brands, businesses, and creators increasingly using hand-drawn elements in their website and branding projects, the trend for illustration shows no sign of slowing down.
In a digital world, hand-drawn illustrations can add a unique and memorable aspect to any design.
In particular, illustration styles such as flat design, hand-drawn typography, and raw sketches will continue to leave their mark as this trend continues into 2021.
The lack of detail allows designers to focus not on the art itself but the message it conveys. In 2021, illustrations in design will often look oversimplified, sketchy, and even… childish.
3# Gold & Jewel Tones
Step into a world of fabulous riches with Gold & Jewel Tones. This glittering graphic design trend evokes a sense of wealth and a luxurious aesthetic.
By rule, this trend requires a minimalist overall design, since the focus falls on the metallic effect itself. We’re noticing the designers mostly use gold – it conveys luxury, class, and good taste. But the metallic effect can also be achieved by using shiny surfaces over matte surfaces in any color.
Let’s start with gold – an incredibly versatile design element that can be used in variations of metallic, matte, shiny, sparkly, or embossed. From white gold to rose gold and yellow gold, whether it’s used as an accent or in designs that are absolutely dripping in gold.
The liquid gold adds texture, with contrasting colors in the form of neutrals and pastels, lending the work a more muted and modern edge.
Then there are jewel tones, which refer to a color palette that’s inspired by precious and semi-precious gemstones, like amber, sapphire, ruby, and emerald with crystallized colors and hues that range from pink, purple through to blues and greens.
4# Organized chaos
Next, two competing disciplines come together and complement one another. We’re talking about organized chaos.
This trend brings chaotic styles – like asymmetrical layouts, layering, and experimental typography – into the organized structure of minimalism. It can help to think of this trend as a combination of method and madness, Blending photography, typography, and illustration, and never shying away from clashing colors,
Here a minimal monochrome black and white color scheme balance the chaotic scribbles, outlines, gradients, and photocopier-inspired distortions, which overall lends the work a gritty, sketchbook feel.
All the while, this Photoshop Action makes sure the original image can always be seen and heard over the customizable background and foreground ‘noise’.
5# Beauty is in Diversity
Inclusive design has never been more important. From representing people of all races, backgrounds, body types, religious beliefs, and sexual orientations to destigmatizing mental health and standing up for social, political, and environmental issues, diversity and representation are going to continue to be important in design as we enter 2021.
“Social equity is based on justice;” says John Boyle O’Reilly “politics change on the opinion of the time. The black man’s skin will be a mark of social inferiority so long as white men are conceited, ignorant, unjust, and prejudiced. You cannot legislate these qualities out of the white – you must steal them out by teaching, illustration, and example.”
6# Serif Fonts
In contrast to the minimalist sans-serif trends that have been super-popular over the past few years, 2021 font trends seem to be going in a new direction, with many designers embracing the return of the serif.
Serif fonts communicate a sense of credibility and trustworthiness and, in uncertain times, people seem to be craving that confidence and stability more than ever.
Serif fonts are one of the oldest font styles or typefaces that are still in use. They date back to the 15th century and have been in use ever since then.
Because of this, serif fonts are commonly seen as classic, elegant, or trustworthy. They can evoke a feeling of nostalgia for a large chunk of the population.
Gone are the days where elegant fonts were reserved for wedding invitations and inspirational quotes, now’s the time to play as brands, businesses and publications reach for these top-shelf fonts to add highlights and interest to their day-to-day copy.
7# DIY Aesthetic Design
Raw, unpolished, and hand-crafted style, this trend is perfect for evoking a personalized and homemade feel.
As designers bring arts and crafts to their digital creations, we’re seeing different materials and mediums collide to create stunning collages.
Natural textures such as paper, wood, and twine can add a tactile element to your work, and it’s easy to achieve this effect digitally with the help of various Photoshop Actions and Procreate Brushes
The great thing about DIY Aesthetic illustration is that not one company shares the exact same design, but rather similar attributes and themes. However, as more brands have embraced this trend, the uniqueness and effectiveness of these graphic illustrations have somewhat begun to wear off.
Moving forward into this new decade, companies will be developing a more consistent branding identity that carries a bespoke, one of a kind, semi dream-like and imaginative illustrative aesthetic, highlighting their own individual uniqueness
8# Abstract and futuristic design
Next up, a bold and beautiful fusion of abstract and futuristic design elements that’s expected to have a massive impact in 2021.
Ultra-modern and experimental, the abstract futurism trend draws on geometric and 3D shapes, floating objects, bright colors, metallic textures, surrealist flourishes, and optical illusions.
Put simply, it’s clashing, chaotic, and utterly mesmerizing. First popularized by the suspended, rotating movement that’s often used in tech commercials
“People are pining for life to be freer again, from both the physical constraints of lockdown and the mental overload of the Trump era,” says Creative Director Louiza Rabouhi.
“My clients are excited about designs that reflect a more open and inclusive future.” Illustrator Michelle Solomon agrees. “2021 will be all about finding ways to be positive despite challenges, in contrast to the darker vibes of 2020,” she predicts. “We all need uplifting art and design at this point!”
Graphic design trends in 2021 are super diverse and impressive! In 2021, we will see amazing design work with typography, mesmerizing color combinations, Organic designs, Abstract Futurism, and many more amazing trends. What are your personal predictions of graphic design trends in 2021?
We’d love to see what you think in the comments below.